SEMIOMARKETING ON INTERNATIONAL JOURNAL OF MARKETING SEMIOTICS


Cinzia Ligas and Fausto Crepaldi of the Lux agency introduce the 8th P through their Semiomarketing approach that aims at unlocking the unconscious mechanisms (pag. 132) whereby perceptions about fashion and luxury objects are formed.

International Journal of Marketing Semiotics 2013 (Kassel University - Germany)

http://ijmarketingsemiotics.com/

Download here the pdf: http://ijms.files.wordpress.com/2012/08/ijms-vol-i.pdf

HOW VIDEO PLAYS A CRUCIAL ROLE IN THE RISE OF CONTENT MARKETING


"The next big thing in content marketing is video," Justabout Everyone, Company ABC.

I can't credit that "quote" to anyone in particular because it's been said by so many, from those in online media to B2B marketers.

The truth is... as much as marketers love surveys and trend data, sometimes it's just blatantly clear that something is upon us. Enter video.

 But, knowing hasn't yet translated into doing. Most folks are stuck. Video appeared on the scene so suddenly that marketers are still learning how to use it effectively. It's a black box.

But it's time to crack it open. Let's look at three driving forces that are shaping the evolution of content marketing, and the crucial role video plays within each: Key buyers are becoming increasingly influenced by video.

Marketers need more feedback about their content.
The pressure to show content ROI is increasing.

Read more: http://www.marketingprofs.com/articles/2013/11651/how-video-plays-a-crucial-role-in-the-rise-of-content-marketing#ixzz2fMFlBQ47


HOW SOCIAL MEDIA IS TRANSFORMING THE MARKETING OPERATIONS PROCESS

Rethink Marketing: IBM Webinar

How Social Media is Transforming the Marketing Operations Process




Join this webinar to hear experts from IBM and featured analyst firm Gartner, discuss how marketing operations can help marketers collect, measure, and assess every program—from social to mobile to mass marketing. Find out how fine-tuned marketing operations can have a direct impact on increasing campaign effectiveness and optimizing marketing program spend.

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